Design
Typography
Serif vs Sans Serif
*Serif reads best at smaller sizes, can be complimentary
Font variance
*Too many fonts confuse the reader
*Fonts that are too similar cause ambiguity
*Use upper and lower case letters for optimum clarity
*Left alignment reads easiest, consider eye flow as it moves down a page
Use these tools with discretion and without disturbing eye flow
1. Italics
2. Bold
3. Size
4.Color
5 Typestyle Change
Integrity
*Avoid stretching or distorting type
* Strive for a sense of balance
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