Design

the principles and elements

What is graphic design?

*Design elements are the basic units of a visual image

*The principles of design govern the relationship of the elements used and organize the composition as a whole

*All imagery, art design, and photography alike, are comprised of elements that can be broken down and analyzed

What are the elements and principles

*Design and art elements are the basic units of a visual image

*The principles of design and art govern the relationships of the elements used and organize the composition as a whole

*All imagery, art, design, and photography alike are comprised of elements that can be broken down and analyzed by it visual components and the principle.

Design Elements

*Space

*Line

*Color

*Shape

*Texture

*Value

*Balance

Space

*Space can exist in two or three dimensions

*It can refer to a positive space or a negative one

*It can also refer to foreground, mid, or background elements

Line

*Line is a basic element, it can be vary in thickness, texture, and direction

Color

*Pop art

*Russian poster art

*Metal

*Earth

*Beach

*Flowers

*Fruit

Shape

*coke bottle

*tea cup

*airplane

*circle

*square

*triangle

Texture

*Rough

*Smooth

*Rich

*Dull

*Rubbery

*Scaly

Balance

*Balanced

*Unbalanced

*Symmetrical

*Asymmetrical

Design Principals

*Unity

*Variety

*Repetition

*Harmony

*Proximity

*Proportion

*Emphasis

*Functionality 

Variety

*Repetition

*Harmony

*Proximity

*Proportion

*Emphasis

*Functionality