Wednesday, September 30, 2015
Tuesday, September 29, 2015
Design
the principles and elements
What is graphic design?
*Design elements are the basic units of a visual image
*The principles of design govern the relationship of the elements used and organize the composition as a whole
*All imagery, art design, and photography alike, are comprised of elements that can be broken down and analyzed
What are the elements and principles
*Design and art elements are the basic units of a visual image
*The principles of design and art govern the relationships of the elements used and organize the composition as a whole
*All imagery, art, design, and photography alike are comprised of elements that can be broken down and analyzed by it visual components and the principle.
Design Elements
*Space
*Line
*Color
*Shape
*Texture
*Value
*Balance
Space
*Space can exist in two or three dimensions
*It can refer to a positive space or a negative one
*It can also refer to foreground, mid, or background elements
Line
*Line is a basic element, it can be vary in thickness, texture, and direction
Color
*Pop art
*Russian poster art
*Metal
*Earth
*Beach
*Flowers
*Fruit
Shape
*coke bottle
*tea cup
*airplane
*circle
*square
*triangle
Texture
*Rough
*Smooth
*Rich
*Dull
*Rubbery
*Scaly
Balance
*Balanced
*Unbalanced
*Symmetrical
*Asymmetrical
Design Principals
*Unity
*Variety
*Repetition
*Harmony
*Proximity
*Proportion
*Emphasis
*Functionality
Variety
*Repetition
*Harmony
*Proximity
*Proportion
*Emphasis
*Functionality
Friday, September 25, 2015
Tuesday, September 22, 2015
Friday, September 18, 2015
Understanding File Format
File formats
*All computer documents, or files are packaged in different formats
*The format is determined often by the files origin, such as a software program like Photoshop, or a device such as digital camera.
*Graphic files such as photo, video, or artwork can be reduced in file size by using image compression formats
Lossy vs Lossless
*Graphic image formats fall under 2 categories of compression, Lossy or Lossless
*With Lossy, image data is "lost" or reduced for smaller file sizes but can cause poor image quality. Can result in showing "compression artifacts"
*Lossless retains image data for higher quality, but larger file sizes
Graphic formats
*TIF,JPG, and GIF are the 3 most common formats for common activities such as printing, scanning, and displaying images over the internet
*PNG is a common web format, is high quality and can contain an alpha (transparency) channel
*Each format has its own advantages, disadvantages
File Format: TIF
*Stands for Tagged Image Format
*Common format for desktop publishing, print, photo, and graphic design
*Is a LOSSLESS file format. It retains image data for maximum image quality
File Format: JPG
* Stands for Joint Photographers Expert Group
*Created for digital photography and works best for photo content
*Is a LOSSY format
*Can reduce an image file size by 10:1 with out showing significant compression artifacts
*The level of compression is adjustable
File Format: GIF
*Stands for Graphics Interchange Format
*Is the best for graphic or images that have flat color or even tone, such as a cartoon
*Reduces image size by "indexing" color from 3 channels to 1
*Is adjustable by changing color bit levels from 1 to 8
*Contains no DPI (Dots Per Inch) data for printing. Not a proper format for print
Know your Pixels
*TIF and JPG are the best for images with pixels that blend in color, these are called "contagious pixels"
*Gif is the best for images with flat even tone, or "non-contagious pixels"
Thursday, September 17, 2015
Tuesday, September 15, 2015
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